Many people believe that Brand is the name that distinguishes the company's products, it is just, the name of the product only.
This is a misconception. A brand consists of a set of elements, and in order to adopt it, the elements of the mark must be established in a way that suits the target market.
Here are the brand elements:
- Name: The brand name should be unique and distinct from the rest of the brands, meaning it reflects the nature of the products, easy to pronounce and can be memorized easily, easily rememberable, and reflect the mental image desired by the brand itself. For example Google, Apple, BMW, Nike.
- Logo: A design, graphic or image that represents a company code that makes it easier to understand and preserve the mark for customers, so it plays a big role in creating customer loyalty to the brand.
When designing the code must take into account the simplicity and originality and the existence of a creative idea in the design of the code, as well as a correlation between the design of the code and the nature of the brand products, for example, the company code of Nike is a sign of health.
- Slogan : is a set of words used to express the company's goal, the Slogan must be appropriate for the target market and deliver an attractive message to customers, and must be different and distinct from other brands.
In addition to these basic factors, other complementary ones are:
- Personal: It is possible to have a personality representing the brand, and can be real or fictional, such as the personality of 7 UP that accompany ads or comic characters in Disneyland.
- Music: The use of specific music in a brand's advertising campaign increases brand awareness and makes it easy for customers to remember. For example, music that accompanies Zain ads is fixed and used in all company advertisements. .
- Website address of the company: It is important to choose a suitable address for the website of the mark, so that it is easy and concise.
- Colors and design: The brand must specify its own colors that distinguish it from other brands such as Facebook use blue color.
The design of the company's web site or the design of the cover for the products of the brand must be professional and depends on a specific design style
- Packaging: Packaging of products is a component of the brand, so it must choose suitable casings for its products have a specific pattern, taking into account in the design of the cover to preserve the product from damage and give it greater value in the eyes of the customer.
