Mr. Ali Shukry, Division of garments Deputy Chief at Cairo Chamber of Commerce said that summer discount, which is announced to begin this week, will not have     a significant impact on the movement of the sales. He explained that nourishing the sales linked to the economic situation for consumers and their purchasing power, and added that most traders are offering discounts throughout the year in order to push the sales wheel.

He pointed out that prices will be rising as a result of increased energy prices and the cost of the product, but he appealed to the traders and asked them not to exaggerate in prices, and this request was also confirmed and demanded by Cairo Chamber of Commerce.